Director, Paid and Organic Social Overview • Lead and evolve the client's social media strategy across paid and organic channels. • Oversee paid social programs, optimizing spend and targeting for revenue growth. • Drive impactful creator partnerships to enhance brand awareness and outcomes. • Develop localized social strategies to amplify community engagement and visibility. • Utilize analytics and testing to refine social media strategies and performance. • Collaborate across teams to align social media campaigns with business priorities. • Champion innovative approaches to audience engagement and brand storytelling. • Ensure accurate local SEO and reputation management for enhanced visibility. • Maintain up-to-date knowledge of social media trends and emerging technologies. Director, Paid and Organic Social Key Responsibilities & Duties • Develop and lead enterprise-wide social media strategies across paid and organic channels. • Optimize paid social media programs on platforms like Meta, TikTok, and Pinterest. • Expand creator and influencer marketing strategies to maximize content reach. • Direct organic social media strategies, including audience development and engagement. • Utilize analytics tools to inform strategies and drive measurable outcomes. • Manage external agencies and vendors, ensuring accountability and innovation. • Lead localized social initiatives and in-store engagement programs. • Collaborate with cross-functional teams to align social strategies with enterprise goals. • Oversee local SEO strategies and reputation management for improved visibility. Director, Paid and Organic Social Job Requirements • Bachelor’s degree in Marketing, Business, Communications, or related field preferred. • 10+ years of progressive experience in social media marketing, including paid and organic programs. • Expertise in social media analytics, content planning, and community management. • Experience with local SEO, reputation management, and location-based marketing. • Proficiency in marketing platforms like Adobe Analytics and Google Analytics. • Meta Blueprint and Google Analytics certifications preferred. • Strong budget management and performance marketing expertise. • Exceptional communication, collaboration, and organizational skills. • Ability to work onsite five days per week in the Bethesda, MD office.