Upstream Marketing Manager Overview • The Upstream Marketing Manager oversees strategic planning, pricing analysis, and portfolio management for assigned products within the medical device industry. • Collaborates with cross-functional teams to develop and implement marketing programs that drive product adoption and enhance market presence. • Serves as a marketing advisor, providing in-depth business case analysis and recommendations for product development and market strategies. • Leads upstream marketing activities, compiling user needs through surveys, clinical observations, and data collection to inform product development. • Develops comprehensive marketing plans, including measurable metrics, competitive analysis, and actionable strategies to achieve business objectives. • Ensures compliance with FDA regulations and internal quality systems, supporting the company’s commitment to healthcare standards. • Provides expert content on marketing strategies, competitive comparisons, and sales support materials to drive business growth. • Works closely with surgeons and product development teams to define market requirements and enhance surgical procedure adoption. • Manages marketing budgets and forecasts, ensuring alignment with corporate goals and objectives. Upstream Marketing Manager Key Responsibilities & Duties • Lead the design and execution of marketing programs to expand product adoption and market presence. • Collaborate with internal and external partners to achieve corporate marketing objectives and improve processes. • Perform market trend analysis, pricing evaluations, and competitive assessments to inform strategic decisions. • Develop and implement marketing plans with clear metrics, objectives, and strategies for assigned product lines. • Monitor and adjust marketing strategies based on performance metrics and market dynamics. • Coordinate product launches and establish new distribution channels to enhance market reach. • Compile user needs and collaborate with cross-functional teams to fulfill product development requirements. • Develop marketing collateral and ensure compliance with branding guidelines and regulatory standards. • Travel domestically and internationally to support marketing initiatives and attend industry events. Upstream Marketing Manager Job Requirements • Bachelor’s degree in Marketing, Business, or related field; MBA preferred. • Minimum of 5 years of experience in life sciences, healthcare, or medical device marketing. • Proven expertise in strategic marketing planning, budgeting, and pricing analysis. • Familiarity with medical device markets, operating room segments, and hospital purchasing processes. • Strong analytical skills, business modeling, and competitive market analysis experience. • Ability to work in clinical settings and attend surgical procedures as needed. • Excellent communication, relationship-building, and project management skills. • Proficiency in Microsoft Office Suite and familiarity with FDA regulations and ISO standards. • Willingness to travel overnight (30%) within the United States and internationally.