Marketing Strategy & Planning • Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives. • Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects. • Conduct market assessments to identify customer trends, demand patterns, and growth opportunities. • Develop go-to-market strategies for new project launches and sales initiatives. Market Research & Consumer Insights • Conduct market research and customer behavior analysis to identify target audience segments. • Gather and analyze customer insights to improve product positioning and marketing effectiveness. • Monitor real estate market trends, industry developments, and competitor activities. • Prepare strategic recommendations based on market intelligence and business requirements. Brand Management • Ensure adherence to brand guidelines across all marketing and communication activities. • Support initiatives to enhance brand visibility, reputation, and customer perception. • Coordinate with creative and digital agencies for development of marketing collateral and campaigns. • Maintain consistency in messaging across online and offline channels. Campaign Management • Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms. • Track campaign performance and suggest optimization measures to improve ROI. • Coordinate with media agencies and vendors for campaign deployment and execution. • Ensure timely delivery of marketing activities within approved budgets. Digital Marketing & Lead Generation • Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing. • Track lead generation effectiveness and marketing funnel performance. • Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes. • Work closely with Sales and CRM teams to improve lead quality and conversion rates. Strategic Reporting & Analytics • Prepare marketing dashboards, reports, and presentations for management reviews. • Monitor project-wise marketing performance and customer engagement metrics. • Analyze campaign ROI and business impact of marketing investments. • Present actionable insights to support strategic decision-making. Stakeholder Management • Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies. • Coordinate with channel partners and vendors for marketing initiatives. • Support leadership in strategic marketing projects and special assignments. Educational Qualifications • MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution. • Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or related field. Experience • 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing. • Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries. • Experience in campaign management, market intelligence, customer analytics, and lead generation strategies. • Exposure to project launches, branding initiatives, and performance marketing will be preferred.