Job Summary This role is responsible for the complete lifecycle management of wireless/mobile products and applications, driving their success from conception to market. The main purpose is to align product development with organizational strategy and objectives, ensuring a competitive and innovative product portfolio. Key areas of focus include market research and analysis to identify consumer trends and opportunities, defining product features and functionalities, and collaborating with cross-functional teams to oversee product development. Furthermore, this role involves creating product documentation and providing crucial product knowledge and technical support to sales and marketing teams. Ultimately, the role leverages market feedback to continuously evaluate product performance and guide future product direction, ensuring ongoing relevance and market leadership. Key Responsibilities (Sequential Workflow) Workflow Key Responsibility Market Research and Opportunity Analysis Oversee the quality and relevance of market research activities related to B2B Enterprise Edge products, ensure alignment with strategic objectives, and approve final research analysis. Product Strategy and Roadmap Development Approve and take ownership of the B2B Enterprise Edge product strategy and roadmap, ensuring they align with organizational goals. Requirements Gathering and Feature Definition Validate collected requirements for B2B Enterprise Edge solutions, prioritize product features, and ensure alignment with business objectives and customer needs. Cross-functional Collaboration and Development Management Oversee cross-functional alignment for B2B Enterprise Edge product development, proactively remove obstacles, and ensure delivery timelines are maintained throughout the product development process. Go-to-Market Planning and Launch Approve the go-to-market strategy for B2B Enterprise Edge products and oversee its execution to ensure the product launch is successful. Product Performance Monitoring and Feedback Integration Oversee B2B Enterprise Edge product performance monitoring efforts, make decisions on product improvement initiatives, and ensure customer and market feedback is addressed. Product Lifecycle Management and Innovation Own the B2B Enterprise Edge product lifecycle management strategy, approve major product enhancements, and ensure all innovation initiatives support overall business objectives.