1. Marketing Campaigns & Brand Communication • Plan and coordinate marketing campaigns, festive promotions and store-level activities. • Write copy for advertisements, WhatsApp messages, social media, invitations, catalogues and other marketing materials. • Coordinate with designers to develop marketing creatives and ensure timely approvals. • Maintain the marketing calendar and ensure campaigns are executed on schedule. 2. Store Marketing & Events • Coordinate jewellery exhibitions, bridal events, in-store promotions and customer engagement activities. • Manage store marketing requirements, including posters, banners, catalogues, displays and promotional materials. • Coordinate with store teams to understand their requirements and ensure timely delivery of marketing materials. • Ensure all activities receive the necessary approvals before execution. 3. Vendor Management & Negotiation • Coordinate with printers, designers, event agencies, photographers and other marketing vendors. • Obtain and compare quotations, negotiate pricing and payment terms, and ensure cost-effective execution without compromising quality. • Finalise vendors after obtaining the necessary approvals and follow up on production, deliveries and pending work. • Coordinate vendor invoices and payment follow-ups with the Finance team. • Build and maintain professional vendor relationships to ensure smooth execution of marketing activities. 4. Social Media & Digital Marketing Coordination • Coordinate social media content, influencer collaborations, photoshoots and video production. • Assist with website updates, blog content, search engine optimisation (SEO) and online store listings. • Coordinate customer communication campaigns through WhatsApp and other approved platforms. • Track content schedules, campaign performance and customer enquiries. 5. Society Marketing & Local Promotions • Coordinate promotional activities in residential societies and local communities. • Manage permissions, promotional stalls, pamphlet distribution, advertisements and customer engagement activities. • Track enquiries, appointments and leads generated through these activities. 6. Store Operations & Customer Gifting • Coordinate festive gifting, customer vouchers, packaging materials and store-wise gift distribution. • Manage dispatches of marketing materials and follow up with stores on delivery. • Coordinate maintenance and repairs of store displays, signage, screens and other marketing-related installations. • Ensure store requirements are fulfilled within the agreed timelines. 7. Stakeholder Management & Coordination • Coordinate with senior management, Area Heads, Store Managers, internal departments and external vendors. • Communicate requirements, timelines, feedback and approvals clearly to all stakeholders. • Manage expectations, follow up on pending tasks and resolve coordination issues professionally. • Ensure smooth collaboration between teams and take ownership of assigned tasks until completion. 8. Reporting & Administration • Maintain trackers for campaigns, events, vendors, budgets, payments and pending tasks. • Prepare presentations, reports, quotations and campaign updates. • Monitor deadlines, track expenses and maintain organised records of marketing activities. • Provide regular updates to the reporting manager on progress, challenges and completed tasks.