General Summary Plays a key role in enhancing patient engagement and promoting healthcare services through strategic marketing and effective patient communications. Responsible for helping develop and execute integrated marketing campaigns, creating patient-facing communications, and ensuring consistent messaging across all channels. Contributes to an integrated, collaborative, data-driven Marketing and Patient Communications Team that is known for high reliability and excellence in execution. Must be an exceptional writer, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function. Duties and Responsibilities Essential Functions: • Partners with the Marketing and Patient Communications directors, program leads and strategists to develop and execute plans. • Leads initiatives to evaluate and enhance patient communication workflows, ensuring clarity, consistency, and alignment with organizational goals. • Coordinates the execution plan for special projects, special events and meetings to meet system goals and objectives. • Participates in assessing the quality and effectiveness of marketing and patient communication efforts and contributes ideas for future activities. • Continuously scans the internal and external environment/industry trends, understands the organization’s major strategic and operating priorities and helps to identify and recommend relevant marketing and patient communication opportunities to support patient engagement and growth. • Responsible for photography and videography of system functions and other related activities. • Utilizes strong project management skills to achieve objectives and meet deadlines. Common Expectations: • Maintains established policies and procedures, objectives, quality assessment and safety standards. • Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops. • Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation. • Assists in proofreading, writing and idea development for marketing and patient communications projects. Travel Requirements: • Estimated Amount: 15% - Periodic travel required primarily for meetings, training, and periodic visits to clients, project sites, or system locations. Qualifications Minimum Education: • Bachelors Degree In Marketing, Business or related field. Required Work Experience: • 5 years Experience in marketing or related field. Required • Experience in a large, complex healthcare organization. Preferred Knowledge, Skills, and Abilities: • Excellent written/oral communications, interpersonal and organizational skills. • Strong computer skills and willingness to embrace new technology and artificial intelligence. • Strong writing and project management skills. • Familiarity with marketing platforms and tools. • Strong project management and organization abilities. Benefits Offered: • Comprehensive health benefits • Retirement savings plan • Paid time off (PTO) • Education assistance • Financial education and support, including DailyPay • Expanded Paid Parental Leave For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)