The Territory Manager is responsible for driving sales growth, delivering exceptional retail execution, and building strong relationships across an assigned territory of retail locations within a major consumer electronics retailer. This role acts as both a sales leader and brand ambassador—empowering store teams through impactful product training, real-time sales support, and strategic partnership building. Territory Managers manage and support retail stores within a geographic district, including key outlier stores in smaller adjacent markets. This is a foundational role on the program—you will be expected to build deep in-store relationships, train retail associates at all levels, drive customer-facing selling events, and serve as a mentor and coach to seasonal team members. You will also analyze your territory to optimize visit frequency and coverage, ensuring every store visit creates a measurable impact. This position reports to the Senior Program Manager. Sales Growth & Territory Performance • Drive sell-through, attach rates, and market share growth across assigned stores. • Execute strategic store visits to review sales results, identify opportunities, and align with retail teams on priorities. • Support retail teams with hands-on sales assist and product demonstrations on the floor. • Own territory-level KPIs and performance targets, proactively identifying and closing gaps. • Plan and execute customer-facing selling events (e.g., weekend engagements, product demonstrations) as a regular part of the territory strategy to drive direct sales impact. • Develop creative in-store activations and events that generate excitement and drive higher overall sales for the brand. Training & Sales Enablement • Deliver in-store and virtual product training for all levels of retail associates—from sales floor staff to store and district leadership. • Build product confidence and excitement among retail teams through lunch-and-learns, training blitzes, and group sessions. • Orchestrate marketplace trainings targeting higher-level managers who can cascade product knowledge to their teams. • Coordinate and lead group training meetings and events within the territory. Retail Relationship Management • Build strong, trust-based relationships with store managers, department leads, and regional retail leaders within your territory. • Identify and cultivate key in-store champions who will advocate for the brand when you are not present. • Schedule regular check-ins with store leadership to maintain alignment on goals, performance, and promotional initiatives. • Influence retail partners at all levels to support sales, training, and promotional efforts. • Serve as the primary brand ambassador in the field, representing the client with professionalism and enthusiasm. Market Intelligence & Reporting • Collect and transmit actionable insights on competitive activity, retail conditions, promotional effectiveness, and customer feedback from in-store visits. • Ensure timely and accurate reporting of all field activities, visit outcomes, and territory performance. • Leverage retail relationships to generate intelligence that informs program-level strategy and client decision-making. Event Execution • Attend and lead assisted-selling events and partner activations. • Set up brand tables, pop-ups, and in-store displays to drive product visibility and movement. • Maximize traffic during key retail periods including back-to-school, fall launches, and holiday seasons. • 1–2+ years of retail, sales, field marketing, or training experience, ideally within consumer electronics or technology categories. • Supervisory, mentorship, or team leadership experience preferred. • Strong communication, presentation, and organizational skills. • Ability to build rapport quickly and develop meaningful relationships with retail partners at all levels. • Comfortable working independently across a multi-store territory with frequent in-store travel. • Proficiency in Microsoft Office and digital reporting tools. • Valid driver’s license and reliable transportation required. Physical Requirements • Ability to lift/carry up to 50 lbs. • Frequent standing, walking, listening, and visual activities. Who You Are • A natural relationship builder who earns trust quickly with retail teams and leadership. • Results-oriented and driven by performance targets and competitive wins. • An engaging trainer who can make product knowledge stick at all levels of a retail organization. • A self-starter who takes ownership of their territory and operates with minimal oversight. • A team player who thrives on mentoring others and contributing to a high-performing program. • Curious, creative, and energized by fast-paced retail environments and evolving consumer trends. • Someone who takes pride in being the best brand representative on the floor.