A growing consumer products company with an established national presence is seeking a visionary and hands-on Chief Executive Officer (CEO) to lead its next phase of growth. The company operates within the beverage industry, has an existing manufacturing operation, established distribution channels, and a recognized consumer brand with significant untapped potential. The organization is seeking a transformational leader who can provide strategic direction, drive revenue growth, strengthen distributor relationships, and build a scalable long-term business. The company currently operates with a lean team and requires a CEO who is willing to roll up their sleeves while simultaneously leading at a strategic level. Key Responsibilities: Develop and execute a comprehensive growth strategy focused on revenue expansion and profitability Lead all aspects of the business, including sales, marketing, operations, distribution, and finance Build and strengthen relationships with distributors, retailers, brokers, and strategic partners Drive national expansion initiatives and identify new market opportunities Oversee brand positioning, marketing strategy, and customer acquisition efforts Evaluate and optimize pricing, margins, and operational efficiency Establish KPIs and accountability systems across the organization Recruit, develop, and retain top talent while fostering a strong company culture Collaborate with ownership and stakeholders on long-term strategic planning Identify opportunities for acquisitions, partnerships, and strategic growth initiatives Travel as needed to manufacturing facilities, distributors, customers, and industry events Provide leadership, direction, and clear vision for the organization Requirements: CEO, President, General Manager, COO, or other senior executive leadership experience Proven success within the beverage industry Strong experience in Consumer Packaged Goods (CPG) Demonstrated success scaling revenue and driving business growth Deep understanding of distributor networks and retail channels Experience leading multi-functional teams across sales, marketing, operations, and finance Strong financial acumen and P&L management experience Ability to operate both strategically and tactically Experience leading a turnaround, transformation, or brand revitalization Background in bottled water, beverages, food & beverage, or related CPG categories Experience working with manufacturing and production facilities Entrepreneurial mindset with a track record of building brands