We are seeking an experienced and technically adept Technical Program Manager TPM to lead strategic marketing programs that enable personalized datadriven customer engagement at scale. You will be responsible for driving the endtoend execution of digital campaignsfrom audience segmentation to funnel designpartnering closely with engineering analytics product and marketing stakeholders This role demands a strong mix of technical depth program management rigor and business acumen with the ability to operate across both execution and strategic levels Key Responsibilities Program Ownership Execution Own full lifecycle of digital marketing programs requirement intake segmentation strategy audience sizing campaign orchestration and measurement Lead crossfunctional efforts across engineering data science and marketing operations teams to ensure timely and highquality delivery Drive sprint planning backlog grooming dependency tracking and release readiness in an agile environment Segmentation Funnel Strategy Translate marketing goals into scalable audience segmentation logic using SQL and Cosmos DB Design and implement funnel strategies tailored to campaign objectives acquisition retention reengagement Drive audience sizing overlap analysis and activation efficiency across channels Technical Oversight Partner with engineering teams on data pipeline validation code reviews and campaign logic implementation Perform deepdive analysis to resolve data discrepancies ensure query accuracy and optimize data quality Participate in schema design campaign data modeling and scalable segment execution framework reviews Stakeholder Engagement Serve as the key liaison between marketing engineering analytics and compliance teams Present project updates funnel metrics and campaign health to executive stakeholders MBRs QBRs Maintain alignment across global stakeholders with transparent status reporting and risk mitigation plans Key Qualifications 7 years of experience in Technical Program Management Martech or DataDriven Campaign Execution roles Proven experience with SQL advanced and Cosmos DB or equivalent distributed databases Deep understanding of audience segmentation digital funnels and campaign orchestration in largescale B2BB2C ecosystems Handson familiarity with campaign automation tools Adobe Dynamics 365 Salesforce Marketing Cloud or similar Strong background in AgileScrum project management JiraADO proficiency preferred Experience working with marketing analytics audience performance metrics and conversion tracking Preferred Skills Familiarity with data governance compliance frameworks and marketing consent management Exposure to Azure Data Factory Power BI or Looker for visualization and pipeline coordination Strong communication skills with the ability to influence and drive decisions across technical and nontechnical stakeholders Previous experience working with growth marketing or lifecycle automation teams is a strong plus