The Senior Product Manager - Displays will report to the Sr. Director of Product Management for the Exclusive Brands Team, serving as a product and subject matter expert. The position will be responsible for developing and executing product and business strategies that drive market growth while achieving top lines sales. Acting as a Brand Champion, the role requires a strong ability to identify market opportunities, assess competitive landscapes, build business cases, and execute initiatives that enhance profitability and optimize the category’s performance. This role will develop strategic, data-driven roadmaps that address customer needs, align with business priorities and drive revenue growth. Job Duties • Accountable for delivering exclusive brands top line sales and gross margin for video and display categories • Develop and execute market-driven strategies to optimize category performance and profitability across both exclusive brands and 3P • Accountable for various methods of increasing unique buying partners • Identify and unite new opportunities for strategic relationships to drive category growth • Act as a subject matter expert and brand champion, ensuring category leadership in the marketplace. • Develop category road maps by identifying key market trends, customer pain points, and competitive gaps • Lead business case development, securing internal buy-in and funding for new initiatives. • Present strategy recommendations and investment proposals to senior leadership • Execute details of existing and new projects • Consistent engagement with customers directly via meetings, tradeshows, and sales visits to gather insights and refine strategies • Drive strategic planning sessions, set measurable objectives, and track performance outcomes. • In-depth knowledge of competitive dynamics, and develop understanding of how to create differentiation and win in the marketplace • Lead and drive corporate initiatives to increase profitability of the category (brand consolidation, SKU rationalization, pricing strategies, supplier changes, etc.) • Drive cross-functional teams with humility and clarity You Must Have • 5+ years’ product or brand management experience • Proven track record of launching new initiatives, services, or products • Experience building internal and external relationships • Demonstrated success in market research, competitive analysis, and strategic business planning • Experience developing and executing marketing programs • Experience reducing cost and improving operational efficiencies Preferred Qualifications • 5+ years’ experience in relevant product category or brand management • Previous experience in category or brand management • Proficiency in Power BI or similar analytical tools