• Understand customer needs and identify how Rohde & Schwarz products can provide technical solutions • Create new business opportunities and expanding Rohde & Schwarz brand awareness in existing customers - Effectively demonstrate and communicate how Rohde & Schwarz products can best solve the customers measurement/application problems - Grow the R&S market share and exceed quota • Develop and manage a strong sales funnel • Provide input and feedback to product marketing, service and development groups on customer product and application requirements