Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success. Apply today! The Senior Marketing Analyst serves as the hands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy. Duties and Responsibilities • Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers • Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost • Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps • Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences • Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix • Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities • Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting • Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy • Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance • Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated • Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight • Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying) • Collaborate with supporting analysts, cross functional data teams, and operations team • Translate raw data and test results into executive-ready insights without overcomplication • Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used • Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short • It is an essential function of this job that the employee regularly and reliably reports to work on time each working day. • Perform other duties as necessary or assigned. Qualifications • 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business • Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis • Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI • Solid understanding of SEM, PPC, local search, and lead-generation marketing models • Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus • Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs • Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences • Exposure to marketing attribution, funnel analysis, and ROAS measurement • Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis Working Conditions • This role is onsite and sits in our corporate office in Irving, TX. • The base salary range is $100,000- $125,000. Salary is based on experience. • Regular use of computers, telephones, and standard office equipment. • Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel. • May require flexibility in work hours to support multiple North American time zones. • Frequent interruptions and changing priorities requiring adaptability and effective time management. • High volume of communication through phone, email, messaging platforms, and scheduling systems. • May require occasional work outside standard business hours to support field operations and customer needs. What We Provide • Competitive Pay • Employee Company Ownership Opportunities • Industry Leading Training Programs • Leadership Development and Career Growth Tracks • Comprehensive and Affordable Benefits Package • Top Workplace with Award Winning Culture