Key responsibility areas of a Sr. Copywriter: 1. Develop content ideas and strategies for assigned brands 2. Ensure the smooth execution of content strategies 3. Create high-quality and engaging copies for digital platforms 4. Ensure the content aligns with the brand voice and messaging strategy 5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals. 6. Coordinate internally and externally for project completion 7. Conduct research and gather information for existing and new projects 8. Develop content guidelines for all assigned brands 9. Set processes for smooth workflow and adherence to existing structures 10. Responsibly and effectively handle client questions for allocated brands 11. Stay updated on industry trends and incorporate best practices 12. Effectively manage multiple projects and deadlines simultaneously 13. Provide regular reports on key metrics and insights to measure the success of copywriting campaigns 14. Continuously upskill for self-improvement and strive for better timely performance Experience 3.5 years