Job Overview: We are looking for a Copy Lead / Manager with strong advertising or creative agency experience who can lead copy across multiple brands. The role requires a combination of strategic thinking, campaign ideation, hands-on copywriting, and team leadership. Key Responsibilities • Develop creative copy for social media, digital platforms, campaigns, websites, and brand communication. • Manage content and communication for multiple brands while maintaining distinct brand voices. • Build brand-wise communication strategies, content plans, and content pillars. • Ideate and develop campaign concepts, creative directions, and communication ideas. • Research target audiences, market trends, competitors, and industry insights. • Edit, proofread, and review content to ensure quality, clarity, accuracy, and consistency. • Maintain brand tone, voice, messaging, and creative standards. • Collaborate with designers, animators, videographers, social media, and account teams to execute campaigns. • Lead copy projects from brief to final execution, ensuring timely delivery and quality. • Mentor and guide junior and mid-level copywriters and provide constructive feedback. • Contribute to creative brainstorming, campaign strategy, and overall creative direction. Must Have: • 5–7 years of professional copywriting experience in an advertising, creative, or digital marketing agency — mandatory. • Strong experience in campaign ideation, brand communication, social media, and content strategy. • Proven ability to develop creative concepts and communication strategies for multiple brands. • Excellent command of English, grammar, storytelling, and copywriting. • Strong understanding of digital content, social media trends, and audience behaviour. • Ability to manage multiple brands, projects, deadlines, and stakeholders independently. • Strong leadership, mentoring, communication, and presentation skills. • Portfolio showcasing campaigns, brand communication, and creative copy is required. Experience: 5–7 Years Agency Experience: Mandatory