Sr. Marketing Specialist - House Brands Responsibilities & Expectations This role supports the growth of Almo's house brands by ensuring best-in-class product launches, digital shelf readiness, and marketing execution across key retail channels. The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently. Core Responsibilities Product Launch Management Own the operational execution of new product launches for assigned house brands. • Manage end-to-end product launch timelines for new SKUs. • Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams. • Ensure all assets, content, and launch requirements are completed prior to go-live. • Brief all creative needs through Wrike and manage deliverables with the creative team. • Coordinate product photography, video shoots, and asset development for new launches or content optimization. • Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines. Digital Shelf & PDP Readiness Ensure all house brand products have high-quality, conversion-optimized product pages. • Serve as quality gatekeeper for product detail pages (PDPs) across retail channels. • Ensure PDP content accuracy, completeness, and brand alignment. • Coordinate creation of product images, videos, comparison charts, and enhanced content. • Identify and develop key product USPs based on product management input, consumer insights, and category trends. • Monitor and improve digital shelf readiness including: • Product content completeness • PDP imagery and video • Product descriptions and feature callouts • FAQs and consumer education • Review generation • Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized. • Partner with customer service teams to identify common customer questions and ensure they are addressed through product content. Campaign & Content Coordination Coordinate execution of house brand marketing initiatives across key channels. • Manage marketing calendars and campaign timelines. • Coordinate launches with execution of marketing programs including • Partner with the digital marketing team to align advertising creative and content needs. • Manage development of marketing assets including imagery, video, and copywriting. • Support seasonal campaigns and product promotions. Cross-Functional Coordination Act as the operational connector between marketing and other internal teams. • Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed. • Coordinate priority SKU launches and optimization projects with sales and content teams. • Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems. Success in this role will be measured by the ability to: • Execute efficient and scalable product launch processes • Ensure strong digital shelf readiness at product launch • Maintain high-quality product content across channels • Support improvements in organic rank, conversion rate, and customer engagement • Deliver launches and assets that align to marketing programs and brand priorities