Seeking Senior Social Media Manager for a Leading Opinion Journalism Organization TorchLight Hire is seeking a Senior Social Media Manager to join the marketing team of our DC-based client—a prominent, longstanding opinion journalism and commentary organization. This is a strategic, hands-on opportunity to lead social strategy and performance across the organization’s channels, working alongside an established Social Media Editor and reporting directly into senior marketing leadership. This is a highly visible, public-facing brand role. The ideal candidate has demonstrably grown a social presence through smart, data-informed strategy—not just content posting—and is comfortable operating within a right-of-center editorial environment. Strong interest in candidates coming from media organizations. Location Arlington, VA — in-office 4 days/week; flexible hours as needed Employment • Direct hire, full-time, permanent opportunity • In-office 4 days/week; flexible hours • Occasional evening/weekend availability expected around major news and political moments (e.g., election night), with coverage shared across the social team Role Responsibilities • Own social media strategy, analytics, and reporting across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and emerging platforms • Build out the organic and paid social funnel—from audience growth through to site traffic and subscriptions—including paid social and sequential ad campaigns • Directly own and manage a subset of priority social channels while providing strategic direction to the organization’s Social Media Editor on day-to-day content execution • Benchmark and track content performance, audience growth, and platform trends, and turn insights into actionable recommendations • Manage boosted and paid social budgets and evaluate performance against campaign objectives • Collaborate with Editorial, Video, and Marketing teams to prioritize stories and content for social distribution • Contribute hands-on writing and editing, including occasional live coverage of major news and political moments Skills and Experience • 5+ years of experience in social media, digital media, audience development, or digital marketing • Strong analytics and reporting skills (e.g., Meta Business Suite, X/Twitter ads, conversion tracking) • Paid social experience and a solid understanding of the full social-to-conversion funnel • Strong content and editorial judgment, with excellent writing, editing, and headline skills • Strong understanding of news, politics, commentary, and current events; comfortable working within a right-of-center editorial environment • Comfortable using AI-assisted tools for content, analytics, and reporting Compensation & Benefits • Salary range: $100,000–$125,000, depending on experience • Full benefits • Outcomes-focused, flexible culture