Job Description Job Scope • Execute acquisition campaigns and manage the lead funnel by region and channel. • Track and improve conversion across the chain: lead, order, install, activate. • Coordinate installation capacity with vendors and field operations; keep install lead times short. • Clear acquisition blockers fast - coverage questions, device stock, scheduling. • Report funnel performance and support dealer and agent acquisition programs • Monitor base health: active vs dormant, usage, payment behavior and churn signals. • Run retention, recovery and win-back campaigns for at-risk and disconnected customers. • Manage lifecycle touches: onboarding, upsell and cross-sell (higher tiers, IDU), renewal. • Work with performance and network teams on churn drivers and feed the fixes back. • Segment the base and maintain the contact strategy and campaign calendar. Competencies • Execution discipline - Follows every lead and blocker to the end. • Coordination - Aligns vendors, installers and channels without letting things drop. • Customer orientation - Treats the install experience as part of the product. • Problem solving under pressure - Unblocks install issues fast. • Data tracking - Knows the funnel numbers cold, week by week. • Customer empathy - Understands why customers leave before they leave. • Analytical segmentation - Spots the patterns in usage and payment data. • Campaign management - Plans, runs and measures touches end to end. • Collaboration - Works smoothly with network, CX and collections teams. • Persistence - Keeps after churn drivers until the numbers move. Qualifications • Bachelor’s degree in Business, Marketing, Telecommunications, or a related field. • Minimum 3 years of experience in customer acquisition, sales operations, customer lifecycle management, or a related field, preferably in the telecommunications industry. • Experience in managing acquisition campaigns, sales funnels, and customer retention or win-back programs. • Good understanding of customer lifecycle management, churn analysis, and campaign performance monitoring. • Strong data analysis skills to track acquisition conversion, customer activity, and churn performance. • Good coordination and communication skills to work with vendors, field operations, dealers, and cross-functional teams. • Strong execution, problem-solving, and customer-oriented mindset. • Proficient in Microsoft Excel and reporting tools.