Lead the creative development of original advertising campaigns and paid media platforms for Windows, Surface devices, and Services, establishing a compelling creative vision grounded in strategy, audience insight, and product truth. Concept, write, and oversee television commercials, brand films, online advertising films, and short-form video, including 30-second, 15-second, and six-second executions. Develop sharp, memorable headlines, taglines, and advertising copy for upper-funnel brand campaigns, digital display, out-of-home, and paid social media. Create compelling campaign ideas that can scale across advertising formats while adapting the storytelling, pacing, and creative execution to the strengths of each medium. Lead the development of social-first advertising concepts, platform-native paid social content, short-form films, and cutdowns that capture attention and build brand relevance. Partner closely with art directors and designers to develop ideas in which copy and visual storytelling work together as a unified creative expression. Provide senior creative direction throughout film and content production, collaborating with directors, production companies, editors, and postproduction partners to deliver exceptional creative work. Direct and elevate the work of internal creatives and external advertising agencies, providing clear, actionable feedback that strengthens ideas and raises the quality of execution. Present and advocate for creative concepts with clarity and conviction to creative leadership, senior marketing stakeholders, and agency partners. Translate complex technology and product capabilities into simple, emotionally compelling advertising ideas that connect with consumers. Balance ambitious creative thinking with strategic objectives, production realities, and business needs, maintaining the integrity of the idea from concept through final delivery. Champion creative excellence, originality, and strong advertising craft while mentoring and influencing other creatives through collaboration, feedback, and example. 5+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience. 3+ years project leadership experience. 10+ years of professional experience creating and leading consumer advertising campaigns, ideally within a leading advertising agency, in-house brand advertising organization, or both. Exceptional portfolio demonstrating breakthrough conceptual advertising, memorable copywriting, and high-quality paid media campaigns for leading consumer brands. Proven experience developing and producing television commercials, brand films, online advertising, and short-form video from concept through final execution. Demonstrated excellence in writing scripts, headlines, taglines, and advertising copy across film, digital display, out-of-home, and paid social. Strong understanding of advertising strategy, consumer insights, cultural relevance, and how creative ideas build brand preference and drive business impact. Experience developing major advertising campaign platforms and adapting ideas across multiple paid media formats, including short-form films and social cutdowns. Proven ability to lead creative development in partnership with art directors, strategists, producers, and multidisciplinary advertising teams. Experience providing senior creative direction to advertising agencies, production companies, directors, and postproduction partners. Demonstrated ability to present, defend, and evolve creative work with senior creative and business stakeholders. Ability to independently lead multiple high-profile advertising projects while maintaining exceptional creative standards and attention to craft.