Influence product roadmap based on industry, competitive and customer signals in collaboration with product teams. Define differentiated positioning and an integrated go-to-market strategy for Intune app and device lifecycle outcomes, translating complex cross-platform scenarios into a clear customer narrative. Develop launch messaging, packaging narratives, and bills of materials, connecting application updates and lifecycle capabilities to prioritized customer needs. Create demonstrations, lifecycle videos, customer stories, and evidence-based value materials that show how IT can improve productivity and deploy change with confidence. Enable field and channel teams with scenario-led presentations, objection handling, and adoption guidance. Use customer research, adoption signals, and validated ROI evidence to prioritize content and refine execution, responding to operational needs while maintaining strategic focus, while coordinate adjacent workload narratives. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Relevant product marketing or product management experience developing enterprise software positioning, launch content, or adoption guidance. Demonstrated ability to turn technical capabilities into clear customer outcomes and deliver focused go-to-market programs with cross-functional partners. Strong editorial, written, verbal, and analytical skills, including the ability to reconcile multiple workload inputs while preserving factual accuracy and accountable ownership. Experience with Windows, Intune, Windows cloud environments. Experience developing consolidated roadmaps, technical demonstrations, seller enablement, and customer-facing launch materials. Ability to coordinate dependencies across engineering, product management, and marketing without assuming ownership of every contributing feature. Experience using customer and field feedback to improve messaging and adoption content.