Working across product management, engineering, field teams, and marketing, you will turn complex lifecycle capabilities into clear customer value, differentiated positioning, launch plans, and practical adoption content. Influence product roadmap based on industry, competitive and customer signals in collaboration with product teams. Define differentiated positioning and an integrated go-to-market strategy for Intune app and device lifecycle outcomes, translating complex cross-platform scenarios into a clear customer narrative. Develop launch messaging, packaging narratives, and bills of materials, connecting application updates and lifecycle capabilities to prioritized customer needs. Create demonstrations, lifecycle videos, customer stories, and evidence-based value materials that show how IT can improve productivity and deploy change with confidence. Enable field and channel teams with scenario-led presentations, objection handling, and adoption guidance. Use customer research, adoption signals, and validated ROI evidence to prioritize content and refine execution, responding to operational needs while maintaining strategic focus, while coordinate adjacent workload narratives. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Relevant product marketing or product management experience translating enterprise software capabilities into differentiated positioning and go-to-market plans. Demonstrated ability to independently lead complex, cross-platform narratives and launches, align senior cross-functional stakeholders, and make prioritization decisions under ambiguity. Strong written, verbal, analytical, and storytelling skills, with the ability to develop customer evidence and technical demonstrations. Experience with endpoint management, Intune, enterprise application lifecycle management, onboarding, deployment, or Windows Server scenarios. Experience producing seller enablement, adoption content, launch materials, and customer value or ROI narratives. Ability to connect customer insight with product strategy while maintaining clear workload boundaries. Experience influencing distributed product and marketing teams without people-management authority.