Lead Minecraft's global audience, influencer and community marketing strategy Define how Minecraft builds audiences, participates in culture, and deepens relationships with players, creators, and fans. Set the vision, priorities and direction across organic social, influencer marketing, affiliate and creator commerce, community marketing, and direct-to-fan programming, connecting the work around shared audience, franchise, and business priorities. Develop a deep understanding of Minecraft audiences, creators, communities, and the broader cultural landscape. Build and grow Minecraft's influencer and creator ecosystem Guide the team responsible for influencer marketing in building sustained relationships, programs, partnerships, and experiences with creators that extend beyond individual campaign activations. Guide the teams responsible for organic social, community marketing, editorial and direct-to-fan programming to create a connected and ongoing relationship with players, creators, and fans. Build active listening and learning practices across social, influencers, creators, and communities to understand how audiences are changing, what is resonating, and where new opportunities are emerging. Guide the team responsible for affiliate and creator commerce, connecting its strategy to creator relationships, audience engagement and broader marketing and business priorities. Support new opportunities for growth while protecting audience trust and the authenticity of Minecraft creator relationships. Develop coordinated plans for always-on engagement and major franchise moments, with insights and learnings informing both functions. Build the organization and capabilities to scale Build and develop a high-performing global team with leadership and specialized expertise. Establish clear accountability, decision rights, operating rhythms, and ways of working, and determine how internal teams, agencies, creators, and partners work together to deliver the greatest impact. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Experience leading social, influencer, creator, community, audience, or integrated digital marketing for a global consumer, entertainment, gaming, or culturally relevant brand. Cultural and creative judgment, with the ability to recognize emerging audience, creator, and cultural signals and translate them into compelling ideas, storytelling, programming, and experiences. Experience building sustained influencer and creator relationships, programs, and partnerships that extend beyond individual campaign activations. Experience leading organic social, community marketing, and direct-to-fan programming that builds ongoing audience engagement, participation, and fandom. Experience developing affiliate or creator commerce programs that connect creator relationships and audience engagement with measurable business outcomes. Demonstrated ability to build and lead multidisciplinary teams, develop experienced leaders, and establish clear accountability and ways of working across a complex organization. Strategic and analytical judgment, with experience using audience and performance insights to inform marketing strategy, creative development, programming, and investment decisions. Curiosity about games, entertainment, creators, fandom, online communities, and culture, with the commitment to develop deep fluency in Minecraft, its players, creators, and community.