Strategy & GTM Architecture Architect go-to-market strategies for major product launches, feature releases, seasonal moments, and growth initiatives. Design the consumer journey from acquisition through activation, repeat usage, retention, and advocacy. Translate product priorities, consumer insights, competitive intelligence, and business goals into clear strategic plans that drive measurable growth. Develop a scalable storytelling framework, messaging architecture, and creative vision that can be activated consistently across channels and partner teams. Serve as a category expert, continuously monitoring consumer trends, competitive activity, cultural shifts, and emerging opportunities that influence Edge's growth strategy. Ensure all GTM motions are optimized not only for acquisition but also for engagement, habit formation, and long-term retention. Develop executive-ready recommendations that connect performance outcomes Strong consumer marketing and go-to-market experience for technology, digital products, platforms, or subscription businesses. Proven ability to develop end-to-end growth strategies that drive acquisition, engagement, retention, and business impact. Exceptional storytelling and communication skills with experience simplifying complex ideas into compelling consumer narratives. Strong analytical capabilities and comfort working with performance metrics, experimentation, customer insights, and growth funnels. Demonstrated ability to influence and drive alignment across large, cross-functional organizations without direct authority. Deep curiosity about consumer behavior, emerging technology, and the future of the web. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business, or related field AND 6+ years experience in business, marketing, or related roles OR Bachelor's Degree in Marketing, Computer Science, Business, or related field AND 8+ years experience in business, marketing, or related roles OR equivalent experience. 5+ years experience in consumer marketing, including go to market, product marketing, brand, or integrated campaign roles for consumer products, apps, or services. Experience planning and launching consumer campaigns across paid, owned, earned, and creator or social channels, including consumer growth levers Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization. Experience in consumer technology, browsers, search, or digital services is a plus.