Parts Counterperson
HANSEL AUTO GROUP · hanselauto.com
Santa RosaMid level2+ yrs
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The job in short
A mid-level full-time Parts / Counter Sales role at HANSEL AUTO GROUP in Santa Rosa, asking for 2+ years of experience. Skills mentioned: Warehouse, Insurance.
WarehouseInsurance
Details
- Found
- 5 d ago · posted 2026-11-06
- Location
- Santa Rosa, CA, USA
- Pay (as listed)
- $40,000–$75,000 a year
Full description
Job Details: Job Location: Hansel BMW - Santa Rosa, CA, Position Type: Full Time, Salary Range: $40000.00 - $75000.00Base+Commission/year, Job Category: Parts, Hansel Parts Center is looking for an experienced Dealership Parts Front Counter Professional to join our high performing, customer focused team. This role is ideal for a parts expert who knows dealership operations inside and out, takes pride in accuracy and efficiency, and thrives on delivering top tier service to technicians and customers alike.
This position supports multiple Santa Rosa dealership brands, including BMW, Volkswagen, Subaru, and Mazda. The successful candidate must be willing and able to learn the parts system, inventory, and product lines across all supported brands. Previous experience with one or more of these manufactures is preferred.
Employment Type: Full Time
Work Location: Onsite at Hansel Parts Center in Santa Rosa, CA
Pay Scale
The Parts Counterperson compensation is expected to range from $40,000 to $75,000.00 annually, depending on job performance/qualifications.
Why you’ll love this role
Real earning potential: transparent pay plan tied to performance
Team culture: supportive, high standards environment that celebrates wins
Work in a well-run parts department with organized inventory, established processes, and modern electronic parts catalog systems
Responsibilities and Duties
Assist retail, wholesale, and internal service customers with parts inquires and purchases.
Process parts orders, returns, exchanges, warranties, and core returns in accordance with dealership procedures
Pull and distribute parts for technicians and service personnel.
Follow all dealership safety and operational procedures
High level of customer service
Look up parts using electronic parts catalog
Maintain a clean and neat showroom
Discuss parts and other products with enthusiasm
Inventory maintenance
Understand all aspects of parts department
Rotate between front and back counters as needed
Assist with other dealership needs as needed.
Qualifications and Skills
At least 2 years of experience at a Dealership Parts Counter
Experience working in a customer-facing front parts counter preferred.
BMW. VW, Subaru, Mazda Experience is a plus!
Knowledge in CDK data management system
Must be able to lift up to 50 lbs.
Knowledge of cars and trucks especially helpful
Ability to understand customer needs and accurately locate the correct parts using an electronic parts catalog
Ensure a high level of customer satisfaction
Work well with deadlines
Maintain a high level of performance
Familiarity with Parts
Ability to multi-task
Work well with co-workers
Pass a criminal background screening
Pass a drug test
Physical Requirements
Ability to move frequently throughout the dealership.
Ability to use a computer keyboard and other parts equipment.
Ability to reach, bend, stoop, and retrieve parts from shelving at various heights
Ability to work safety at heights and in varying weather and environmental conditions
Ability to lift up to 50 pounds
Ability to work indoor and warehouse environments, which may include varying temperatures and noise levels
The physical requirements described above are representative of those necessary to perform the essential functions of this position. Reasonable accommodations may be provided through the interactive process to individuals with disabilities to enable them to perform the essential functions of the position.
Pay Defined: The Parts Counterperson position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation of $18.31 plus performance bonuses. The performance bonus may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.
Benefits
401(k)
401(k) employer contributions
Medical Insurance
Dental Insurance
Vision Plan
Flexible Spending Plans
Employer Discounts on vehicles, service and parts
Equal Opportunity Employer. We celebrate diverse perspectives and are committed to a fair, inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
About Our Company
We are proud to be a family-owned business with over 60 years in Sonoma County and over 160 years in California. We sell and service nine of the most precious brands in the industry. We take a long-term view about investing in our people and the community. We care about making customers feel great, helping our employees succeed and improving our community! We provide an environment in which everyone can be at his or her best. This ensures that our customers get the best experience in the business and our community is a better place.
See how Caring Drives Us at: https://www.youtube.com/watch?v=CJ0mA0Sm7yA&t=22s
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