Job Description for Growth Marketing Specialist (100% Remote – Chicago Area Preferred): We’re hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. 📊 In this role, you’ll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results. You’ll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means you’ll be able to move quickly, test ideas, and experiment with new approaches — while also learning from and contributing to an experienced team. 🤝 What You’ll Do 📈 • Design, build, and optimize email marketing campaigns that engage and convert. • Develop landing pages and web content that resonate with prospects and drive leads. • Continuously refine campaigns through A/B testing, analytics, and conversion tracking. • Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform. • Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results. • Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward. • Report on campaign performance with clear recommendations for improvement. What We’re Looking For 🔎 • 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content. • Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization. • Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar). • Experience with website CMS tools (WordPress, Webflow, or similar). • Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.). • Exceptional writing and editing skills — persuasive, clear, and engaging. • Competitive, proactive, and wired to show measurable results. • Bonus: experience marketing in a franchise or B2B services environment. Why Join Us 💼 • Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house. • Ability to pivot quickly, test new ideas faster, and accelerate learning. • Be part of a growing, entrepreneurial company where marketing is central to growth. • 100% remote (Chicago preferred). Benefits include: 💻 competitive pay, 🏥 health/dental/vision insurance, 💸 401(k) with match, 🌴 generous PTO and holidays, 👶 paid parental leave, 📚 ongoing professional development.