Position - Marketing Analyst Location: Noida Experience: 2–4 Years Work Mode: Hybrid Employment Type: Full-time Required Skills • B2B Digital Marketing • Demand Generation • Lead Generation • Marketing Operations • HubSpot / Zoho CRM • Campaign Management • Social media strategy • Influencer marketing Key Responsibilities • Analyse marketing performance across SEO, SEM, paid, email, social, and events. • Track campaign ROI, CAC, conversions, and other marketing KPIs. • Build and maintain marketing dashboards and performance reports. • Analyse the MQL → SQL → Closed-Won funnel and identify improvement areas. • Conduct market, competitor, and customer research. • Work with marketing teams to measure campaign and launch performance. • Analyse customer and account data for B2B SaaS segmentation and targeting. • Prepare reports and presentations for marketing and leadership teams. • Maintain accurate data across CRM, marketing, and analytics platforms. • Support marketing budget tracking and forecasting.