Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads) Requirements: • 3–5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads. • Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy. • Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4. • Proficient in ad copywriting, creative briefing, and collaboration with design teams. • Excellent analytical, project management, and communication skills. Key Responsibilities: 1.Google Ads Campaigns • Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max. • Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions. • Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager. • Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS. 2.LinkedIn Ads (B2B Focus) • Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers. • Develop and manage job-title, industry, company-size, and ABM-based targeting strategies. • Optimize lead generation campaigns to reduce CPL and improve lead quality. • Align LinkedIn campaigns with sales goals and B2B funnel stages. 3.Meta Ads (Facebook & Instagram) • Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives. • Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting. • Optimize creatives, placements, and bidding strategies for campaign effectiveness. • Track performance through Meta Events Manager and troubleshoot pixel tracking issues. 4.Analytics & Reporting • Develop real-time dashboards using GA4, Looker Studio, and platform-native tools. • Generate weekly and monthly reports with insights and recommendations. • Conduct full-funnel analysis and multi-channel attribution modeling. • Use data to guide budget allocation and scaling decisions. 5. Analytics & Reporting • Develop real-time dashboards using GA4, Looker Studio, and platform-native tools. • Generate weekly and monthly reports with insights and recommendations. • Conduct full-funnel analysis and multi-channel attribution modeling. • Use data to guide budget allocation and scaling decisions. 6.Campaign Strategy & Execution • Plan and execute full funnel paid campaigns aligned with business objectives. • Coordinate with creative, content, and web teams to develop ad assets and landing pages. • Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals. • Maintain testing frameworks and implement continuous optimizations.