Company: Attero Recycling Pvt. Ltd. Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.) Experience: 5–6 Years Location: Noida (Corporate Office) About Selsmart & MetalMandi Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market. We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact. Job Summary We are looking for a performance-oriented and analytically strong Associate Manager – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making. The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision. Key Responsibilities Performance & Digital Marketing • Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase • • Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns • Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV • Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals Analytics & Business Understanding • Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities • Develop dashboards and reports to monitor KPIs and marketing efficiency • Apply strong business acumen to align marketing strategies with revenue and growth objectives Strategy & Execution • Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns • Manage multiple marketing projects simultaneously while meeting deadlines under pressure • Identify new growth channels, tools, and marketing innovations Stakeholder & Team Collaboration • Coordinate with internal teams including product, sales, tech, and operations • Communicate insights, results, and recommendations clearly to senior stakeholders Key Requirements Education & Background • MBA in Marketing / Business Management from a reputed institute • Strong academic and professional background Experience • 5–7 years of relevant marketing experience, preferably with B2C companies • Proven experience in managing performance marketing and retention channels. • Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms Skills & Competencies • Strong analytical and data interpretation skills • Excellent understanding of business fundamentals and customer lifecycle • Ability to work effectively in high-pressure, fast-paced environments • Excellent written and verbal communication skills • Result-oriented mindset with strong problem-solving abilities What We Offer • Opportunity to work with a purpose-driven organization leading sustainability initiative • High-impact role with exposure to leadership and strategic decision-making • Dynamic work environment with opportunities for learning and growth