Skills Required for Display & Social Banner Designer / HTML5 Banner Developer 1. Design Skills • Create high-quality PSD files for display and social media banners. • Understand layout, typography, colours, and visual hierarchy. • Design banners that follow brand guidelines. • Create multiple banner sizes while maintaining design consistency. • Prepare assets for developers or animation. 2. Adobe Photoshop • Strong knowledge of Adobe Photoshop. • Organise PSD files with proper layer names and folders. • Use Smart Objects, masks, adjustment layers, and layer styles. • Export images in the correct formats (PNG, JPG, SVG, WebP). 3. HTML5 Banner Development • Build animated HTML5 banners using: • HTML • CSS • JavaScript • Convert PSD designs into HTML5 banners. • Create smooth animations and transitions. • Optimise banners for fast loading and small file sizes. • Ensure banners work across different browsers. 4. Animation Skills • Create smooth and engaging animations. • Understand timing, easing, and motion principles. • Animate text, images, logos, buttons, and other elements. • Follow animation timelines and creative briefs. 5. Banner Ad Knowledge • Understand standard display banner sizes. • Follow IAB guidelines and ad specifications. • Build banners that meet platform requirements. • Keep banner file sizes within the required limits. 6. Social Media Creatives • Design banners for platforms like Facebook, Instagram, LinkedIn, and X. • Create assets in different aspect ratios (1:1, 4:5, 9:16, 16:9, etc.). • Aware of the social media specifications and safe area. 7. Attention to Detail • Check spelling, alignment, spacing, and image quality. • Ensure animations run smoothly. • Test banners before delivery. 8. Problem Solving • Troubleshoot HTML, CSS, and JavaScript issues. • Fix browser compatibility problems. • Optimise animations without affecting performance. 9. Communication & Teamwork • Understand creative briefs clearly. • Effectively communicate with colleagues and clients. • Ask questions when requirements are unclear. • Share progress and meet deadlines. 10. Time Management • Handle multiple banner sizes and projects. • Prioritise tasks effectively. • Deliver work on time without compromising quality. 11. Client Communication • Communicate professionally with clients through email and meetings. • Understand client requirements and ask questions when something is unclear. • Provide regular updates on project progress. • Explain design or technical decisions in simple language. • Be open to feedback and make revisions as needed. • Handle client discussions politely and maintain a positive attitude. • Build good working relationships by being responsive, reliable, and solution-orientated. 12. Technical Proficiency • Have a strong understanding of HTML, CSS, and JavaScript. • Be comfortable using Adobe Photoshop and other design tools. • Write clean, organised, and reusable code. • Understand responsive design and cross-browser compatibility. • Optimise banners for performance and file size. • Learn and adapt to new tools, technologies, and industry standards. • Troubleshoot technical issues and find effective solutions independently. Nice-to-Have Skills • Experience with the GSAP animation library. • Knowledge of Google Ads, CM360, DV360, or other ad platforms. • Familiarity with Bonzai, Celtra, Adform, ResponsiveAds or similar banner-building tools. • Basic understanding of Git or version control. Expected Outcome A successful candidate should be able to: • Design professional PSD files for display and social media banners. • Convert PSDs into high-quality HTML5 animated banners. • Build clean, optimised, and reusable HTML, CSS, and JavaScript code. • Deliver banners that meet platform specifications and quality standards. • Work independently while collaborating effectively with the creative team. Shift Details • Australian shift: 3:30 AM IST / 4:30 AM IST (subject to business requirements)