We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team. Engagement Details • Freelance / contract • 10–20 hours per week • Potential 12-month engagement Requirements Responsibilities • Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit. • Manage paid display and ABM activity across platforms such as 6sense and StackAdapt. • Monitor budgets, pacing, bids and campaign performance. • Build campaigns using creative and copy supplied by internal teams. • Identify testing and optimisation opportunities to improve performance. • Support conversion tracking, measurement and reporting. • Provide strategic recommendations while remaining actively hands-on in campaign execution. • Explore opportunities across programmatic display, CTV and podcast advertising. • Partner with the Demand Generation team to align paid media with pipeline objectives. Requirements • Strong B2B SaaS or B2B technology paid media experience. • Hands-on expertise with LinkedIn Ads and Meta Ads. • Strong understanding of B2B demand generation and full-funnel marketing. • Experience managing and optimising meaningful paid media budgets. • Strong analytical, optimisation, and communication skills. • Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.