Performance Marketing & Demand Generation • Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks. • Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+. • Drive qualified leads, demo bookings, free trial signups, and revenue opportunities. • Develop and execute full-funnel demand generation campaigns across multiple geographies. Account-Based Marketing (ABM) • Build and execute ABM campaigns targeting enterprise and mid-market accounts. • Create audience segments based on industry, company size, intent signals, and buying stages. • Work closely with sales teams to align target account strategies. Marketing Automation & Lead Nurturing • Design and implement automated lead nurturing workflows. • Manage integrations between CRM, marketing automation, and advertising platforms. • Develop lead scoring models and lifecycle marketing programs. • Optimize lead handoff processes between marketing and sales. Conversion Rate Optimization (CRO) • Improve landing page conversion rates and user journeys. • Conduct A/B testing on ads, landing pages, forms, and CTAs. • Analyze funnel performance and identify drop-off points. • Increase visitor-to-lead and lead-to-customer conversion rates. Analytics & Revenue Attribution • Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms. • Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution. • Implement multi-touch attribution models. • Provide actionable insights to improve campaign performance and marketing ROI. Growth & Innovation • Identify new acquisition channels and growth opportunities. • Test emerging platforms, AI tools, and audience targeting strategies. • Monitor industry trends and competitor activities. • Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance. Requirements • 3–8 years of experience in Performance Marketing and Demand Generation. • Proven experience managing B2B SaaS or Technology marketing campaigns. • Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads. • Strong knowledge of marketing automation and CRM systems. • Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio. • Strong analytical and data interpretation skills. • Experience managing high-value marketing budgets. • Excellent communication and stakeholder management skills. Preferred Skills • Experience in AI, SaaS, MarTech, SalesTech, CRM, or Lead Generation platforms. • Hands-on experience with Zoho CRM, HubSpot, Salesforce, or Marketo. • Knowledge of ABM platforms such as Demandbase, 6sense, or ZoomInfo. • Experience with website visitor intelligence and intent data platforms. • Familiarity with AI-driven marketing tools and automation technologies. Key Performance Indicators (KPIs) • Generate 600+ Marketing Qualified Leads (MQLs) per month. • Achieve target Cost Per Lead (CPL) and Customer Acquisition Cost (CAC). • Deliver 175+ qualified demo bookings per month. • Generate ₹50 Lakhs+ marketing-influenced pipeline monthly. • Maintain ROAS of 4X or higher. • Improve landing page conversion rates above industry benchmarks. • Increase marketing contribution to revenue and ARR growth.