Job Description – Performance Marketing Executive Position Overview We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI). Key Responsibilities • Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms. • Monitor and optimize campaign performance to achieve lead generation and revenue targets. • Conduct audience research, competitor analysis, and market research to identify growth opportunities. • Manage advertising budgets and ensure efficient allocation of spend. • Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager. • Perform A/B testing on ad creatives, copy, landing pages, and audience segments. • Collaborate with designers, content creators, and sales teams to improve campaign effectiveness. • Implement conversion tracking, Meta Pixel, and other analytics tools. • Stay updated with the latest digital marketing trends, platform updates, and industry best practices. • Prepare weekly and monthly performance reports with actionable insights. Key Result Areas (KRAs) • Achieve monthly lead generation targets. • Improve Return on Ad Spend (ROAS). • Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA). • Increase conversion rates and campaign efficiency. • Ensure accurate tracking and reporting of campaign performance. • Contribute to overall business growth through data-driven marketing initiatives. Required Skills • Meta Ads Manager • Google Ads (Search, Display, YouTube, Performance Max) • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Meta Pixel & Conversion API • Lead Generation & Conversion Optimization • A/B Testing • Audience Targeting & Segmentation • Data Analysis & Reporting • Excel / Google Sheets • Budget Management • Strong Communication & Problem-Solving Skills Qualifications • Bachelor's degree in Marketing, Business, or a related field. • 1–3+ years of experience in Performance Marketing or Digital Marketing. • Proven track record of managing successful paid advertising campaigns. • Relevant certifications in Google Ads or Meta Blueprint will be an added advantage.