Location: Whitefield, Bengaluru Experience: 5–8 Years Grade: 3 Employment Type: Full-Time Industry: Technology / Cybersecurity About the Role We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams. Key Responsibilities • Develop and execute annual and quarterly marketing plans aligned with business objectives. • Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels. • Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns. • Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content. • Strengthen the company's brand positioning and market visibility. • Plan and manage participation in industry events, conferences, webinars and other marketing initiatives. • Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing. • Develop go-to-market campaigns for products, services and new offerings. • Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution. • Manage external agencies, vendors and other marketing partners. • Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content. • Prepare regular marketing performance reports and recommend improvements based on data and insights. • Mentor and guide junior marketing resources, as applicable. Requirements What We're Looking For • Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred. • 5–8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company. • Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management. • Experience in managing marketing campaigns from planning through execution and measurement. • Strong understanding of B2B marketing funnels, lead qualification and marketing analytics. • Experience working closely with Sales/Business Development teams. • Excellent written and verbal communication skills. • Strong project management, stakeholder management and execution skills. • Ability to work independently, manage multiple priorities and take ownership of outcomes. • Data-driven approach with a strong understanding of marketing metrics and ROI. Key Success Measures Success in this role will be measured through: Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement Benefits Why Join Us? • Opportunity to build and shape the marketing function in a growing technology company. • Work closely with senior leadership and cross-functional teams. • Exposure to technology, cybersecurity and global markets. • Opportunity to own initiatives end-to-end and make a measurable business impact.