Growth Marketing Executive (Fresher) 🔍 Job Summary We are looking for a Growth Marketing Executive (Fresher) to support mobile app growth through Google Ads, App Store Optimization (ASO), and AI-powered marketing tools. This role is ideal for candidates who want to build a career in app marketing, performance marketing, user acquisition, and data-driven growth. The candidate will work closely with cross-functional teams to drive app visibility, installs, and engagement while leveraging modern AI tools to improve marketing efficiency and decision-making. 🧩 Key Responsibilities • Assist in managing Google App Campaigns, including campaign setup, asset coordination, optimization, and performance monitoring. • Support App Store Optimization (ASO) activities, including keyword research, metadata updates, competitor analysis, and store listing improvements. • Utilize AI-powered tools for keyword research, ad copy generation, campaign insights, creative ideation, and marketing workflow optimization. • Monitor and analyze key performance metrics such as installs, CPI, conversion rates, retention, and campaign spend. • Ensure alignment between advertising creatives, messaging, and app store listings to maximize conversion rates. • Coordinate with Design, Content, ASO, and Data teams to execute app growth initiatives effectively. • Prepare weekly and monthly performance reports with actionable insights and recommendations. • Leverage AI-driven analytics and automation tools to identify growth opportunities and improve marketing efficiency. • Conduct market and competitor research using AI and traditional research methods to support user acquisition strategies. • Stay updated with Google Ads, Play Store policies, ASO best practices, and emerging AI technologies relevant to mobile app growth. • Ensure compliance with Google Ads and Play Store policy guidelines. 🎓 Requirements • Fresher or up to 1 year of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related field. • Basic understanding of digital marketing concepts, mobile applications, and online advertising platforms. • Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar productivity and marketing tools is preferred. • Strong analytical and problem-solving mindset with attention to detail. • Comfortable working with data, reports, and performance metrics. • Good communication and coordination skills. • Eagerness to learn app growth, performance marketing, ASO, and AI-driven marketing practices. • Bachelor's degree in Marketing, Business, Computer Applications, IT, or a related field is preferred. 🌟 What You'll Learn • Mobile App Growth & User Acquisition • Google Ads & Performance Marketing • App Store Optimization (ASO) • Marketing Analytics & Reporting • AI-Powered Marketing Workflows • Data-Driven Decision Making • Mobile Growth Strategy & Experimentation