About Job: To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms. Key Responsibilities: · Assist in developing and executing effective digital marketing strategies · Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X) · Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc. · Drive SEO efforts including keyword research, content, and image optimization · Create and distribute newsletters, promotional emails, and engagement campaigns · Contribute to website content updates and content marketing ideas · Collaborate with designers for enhanced UX and conversion optimization · Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc. · Manage relationships with platforms like Google and Meta · Ensure proper tracking via Google Analytics & resolve tag/attribution issues · Maintain product feeds across platforms (e.g., Google Merchant Center) · Work closely with growth and sales teams to align lead generation goals · Handle multiple digital projects and ensure timely execution · Brainstorm innovative strategies to improve visibility and performance · Support or lead team initiatives and guide junior members, if applicable We’re excited about you because you have: · Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field · 2–4 years of hands-on digital marketing experience, preferably in the real estate industry · Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools · Working knowledge of CRM tools, email platforms (e.g., Mailchimp, Zoho), and landing page tools · Experience with tools like Canva, Figma, or Adobe Suite is a plus · Strong communication, coordination, and analytical skills · Ability to manage multiple campaigns and deliver consistent results under deadlines · A proactive and strategic mindset with a passion for digital innovation in real estate