➢ Creating and executing business calendar across territories for continuous exchange with key stakeholders (Sales + Channel + Influence groups + Customers) in key micro markets ➢ Outreach through innovative tools – communication + events ➢ Developing an on-going communication with stakeholders Activities ➢ Assist in the formulation of strategies to build a lasting digital connection ➢ Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) ➢ Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness ➢ Be actively involved in SEO efforts (keyword, image optimization, etc.) ➢ Provide creative ideas for content marketing and update the website ➢ Take ownership of all paid marketing initiatives across various platforms. ➢ Lead the day-to-day relationship with platforms like Google, Facebook and others. ➢ Regularly identify and act on growth and optimization opportunities inall campaigns. ➢ Ensure proper data tracking by monitoring Google Analytics and resolving any setup gaps . ➢ Plan, develop, and manage projects across full suite of digital marketing services (e.g., paid advertising, social media management etc.) ➢ Assess and manage towards project schedule, scope, and budget ➢ Brainstorm innovative marketing strategies for existing and prospective clients