Key Responsibilities: • Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads. • Oversee all aspects of digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media marketing, and display advertising campaigns. • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies through digital marketing. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements: • Proven working experience in digital marketing, with 4-6 years of experience. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. • Experience in optimizing landing pages and user funnels. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Experience in setting up and optimizing Google Adwords campaigns. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Bachelor’s degree in Marketing or a related field. Preferred Qualifications: • Experience managing a team of 3-4 digital marketing executives. • Graduate /Master’s degree in Marketing or a related field. Personal Attributes: • Excellent leadership and interpersonal skills. • Strong written and verbal communication skills. • Ability to work in a fast-paced and dynamic environment. • Results-driven with a strong attention to detail.