Experience 1+ years in demand generation, digital marketing, or B2B marketing (preferably in cloud, SaaS, or IT services) --- Role Summary The Demand Generation Executive will own and execute multi-channel marketing campaigns, drive qualified lead generation, support sales pipeline growth, and optimize campaign performance for CloudThat’s consulting solutions. Key Responsibilities · Identify, research, and mine data on suitable prospects using online databases, social platforms (LinkedIn, business directories), and professional networks. · Build and maintain high-quality target lists for the cloud solutions. · Conduct outbound tele calling to prospects for solution qualification, appointment setting, and pitch delivery. · Engage prospects, understand their pain points, and record actionable intelligence for sales teams. · Track daily activities (calls made, conversations, appointments set) and update CRM with prospect information. · Collaborate closely with sales, marketing, and practice teams to refine targeting and messaging. · Ensure KPI attainment around call volumes, meetings booked, and lead quality. --- Required Skills & Qualifications · Bachelor’s degree in Marketing, Business, IT, or a related discipline. · 1+ years in demand generation, digital marketing, or cloud/IT marketing roles. · Experience with digital advertising platforms (LinkedIn, Google Ads) and email/marketing automation tools (HubSpot, Salesforce, Marketo). · Strong analytical, written, and verbal communication skills. · Basic understanding of cloud technology landscape and enterprise IT buyer personas. · Experience producing reports and ROI analysis.