Roles & Responsibilities : • Build, plan and implement the overall digital marketing strategy • Manage the strategy and development of e-marketing content and exploration of sales channels • Develop strategies that drive customers to the product website • Improve the design, UX, traffic, and content of the website • Create paid campaigns on social media platforms • Manage the content that the business posts to social media • Maintain consistent brand messaging throughout all platforms • Use advanced metrics to measure the success of a marketing campaign • Keep up to date on the latest social media trends • Stay up to date with the latest technology and best practices • Measure ROI and KPIs • Suggest activities for improving the quality of online content • Track and measure SEO and Google Analytics metrics and provide reports • Build an inbound marketing plan • Research and forecast future sales and performance trends • Create email blast campaigns to target key customers • Research competitors and provide suggestions for improvement • Keep abreast with industry and market trends and best practices Requirements • Bachelor's degree in marketing or business • Great problem solving skills • Proficient in photo and video editing software such as Adobe • Deep knowledge of web design principles • Proficient in MS Office Suite, including Outlook, Excel and Word. • Ability to identify long term trends in data • Great communication skills • Experience working with a content management system • Strong project management skills​ Benefits • Medical insurance for employees • Wellness programs, mental health support • Training and development programs • Recognition programs (awards, appreciation) • Positive work culture ​ Office Timing : UK Shift Location : Mumbai (Wadala) ​ website : MyHealth.iCareSecure.com www.appexinnovation.com