Key Responsibilities: Market Research and Analysis: • Conduct in-depth market research to identify trends, customer needs, competitor activities, and potential growth opportunities within the refractory industry. • Analyze market data to develop insights into customer preferences and purchasing behavior. • Monitor and report on competitor activities, pricing strategies, and product offerings to help the company stay competitive. Brand Development and Positioning: • Develop and implement strategies for brand awareness and positioning in the market. • Manage the company’s brand messaging to ensure it is consistent, appealing, and aligned with customer needs. • Create and manage promotional materials, advertisements, and product literature to build brand recognition. Digital Marketing and Social Media Management: • Develop and execute digital marketing campaigns across multiple platforms, including the company’s website, social media channels, email marketing, and online ads. • Manage and optimize the company’s social media presence to engage with customers and industry professionals. • Track, measure, and analyze the effectiveness of digital marketing campaigns to ensure high engagement rates and return on investment. Lead Generation and Sales Support: • Generate qualified leads by identifying potential clients and decision-makers within the industry. • Work closely with the sales team to provide marketing materials, presentations, and other tools that support sales efforts. • Organize webinars, events, and trade shows to showcase the company’s refractory products and services to prospective clients. Content Creation and Management: • Create and manage high-quality content that supports the company’s marketing efforts, such as blogs, case studies, white papers, and product specifications. • Collaborate with technical teams to ensure product descriptions, brochures, and marketing materials are accurate and reflect the company's technical expertise. Advertising and Campaign Management: • Plan and execute advertising campaigns across various media (print, online, trade publications, etc.) to promote the company’s products. • Manage advertising budgets, monitor spending, and ensure campaigns stay within the approved budget while achieving marketing goals. Customer Relationship Management: • Build and maintain strong relationships with key clients and prospects to understand their needs and expectations. • Implement customer retention strategies and manage customer satisfaction surveys to improve service and product offerings. Trade Shows and Industry Events: • Represent the company at trade shows, conferences, and industry events, promoting the company’s products and services to a wider audience. • Coordinate participation in relevant events, including booth setup, materials preparation, and networking opportunities. Reporting and Metrics: • Track key performance indicators (KPIs) related to marketing activities, including lead generation, website traffic, conversion rates, and social media engagement. • Provide regular reports and insights to senior management to demonstrate the effectiveness of marketing initiatives and suggest improvements. Qualifications: Education: • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or certifications in marketing is a plus. Experience: • 3–5 years of experience in a marketing role, preferably in the industrial, manufacturing, or refractory sector. • Proven experience in digital marketing, social media management, and content creation. Skills: • Strong understanding of market research, customer segmentation, and demand generation. • Experience with digital marketing platforms, tools, and analytics. • Excellent communication, presentation, and interpersonal skills. • Ability to work collaboratively with cross-functional teams, including sales and production. • Creative problem-solving skills and the ability to adapt marketing strategies to changing market conditions. Knowledge: • Familiarity with the refractory industry and its key players is a plus. • Experience with CRM software, email marketing tools, and content management systems (CMS). Working Conditions: • Full-time position with occasional travel to client sites, trade shows, or industry events. • Typically works in an office environment with the possibility of remote work as per company policies. • Occasional overtime may be required during peak periods or event planning.