Media Planning & Branding Account Manager/ Senior Account Manager Location: Bangalore | Experience: 4-5 years in Digital Marketing. Media Agency experience required. Job Title: Brand Planning Manager / Brand Planner Role Overview We are seeking a Brand Planner with 4-5 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns. Key Responsibilities • Develop and execute branding strategies aligned with client objectives and business goals. • Create comprehensive media and campaign plans across digital platforms. • Lead end-to-end campaign planning, execution, optimization, and performance monitoring. • Recommend the right audience profiles, targeting strategies, and media mix based on client requirements. • Collaborate with internal teams and external partners to ensure seamless campaign delivery. • Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations. • Manage and mentor a team of 12-15 members, ensuring high-quality execution and professional development. • Maintain strong relationships with clients, providing strategic guidance and regular performance updates. • Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes. • Analyze campaign results and provide actionable insights for future planning and optimization. Required Skills & Qualifications • 4-5 years of experience in branding, media planning, or digital brand strategy roles. • Strong experience in brand campaign planning and execution. • Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms. • Solid understanding of digital advertising ecosystems and third-party publishers. • Ability to identify and recommend audience segments and targeting approaches based on client objectives. • Strong strategic thinking and storytelling capabilities. • Excellent client management and stakeholder communication skills. • Experience managing or leading teams of 12-15 members. • Strong analytical, presentation, and problem-solving skills. Preferred Qualifications • Agency experience in branding and digital media planning. • Experience managing multi-channel branding campaigns. • Knowledge of campaign measurement, audience insights, and optimization methodologies. • Ability to translate data and consumer insights into actionable brand strategies.