What will you do? • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor advertising links What are we looking for? • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing • Well-versed in performance marketing, conversion, and online customer acquisition • Up-to-date with the latest trends and best practices in search engine marketing • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Strong analytical skills and experience generating SEM reports • Familiarity with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • BS/MS degree in Marketing or a quantitative, test-driven • About HiveMinds HiveMinds is a full-service digital marketing agency, it is part of the Madison group. In the last 11 years, Hiveminds has contributed to the stellar growth of a few start-ups that have now become unicorns in the country. Our clients span across countries- India, UAE, USA, Malaysia and industries insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances etc. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.