Expertise - 1. Should have executed the below and have good hold on them :- • Keyword research • Content planning • Off page backlink building • Tech seo - audits, page speed performance • Used different SEO tools • Data pulling & crunching - Comfortable analyzing high volumes of data on a daily basis • Understanding of search engine algorithms and ranking methods • Familiarity with WordPress or other content management systems - A plus • Able to complete competitive analysis of other companies within the industry • Decent experience on handling team