Job Title: Product Manager - Seeds Job Purpose : • Conduct Market Research – Identify customer needs and industry trends. • Manage Product Lifecycle – Oversee development, launch, and performance of new and existing Products. • Collaborate Across Teams – Coordinate with R&D, sales, and marketing team for better product performances. • Optimize Performance – Analyze data to improve product profitability and overall impact. Key Accountibilities: Market Analysis Research & Product Development • Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings. • Identify gaps and opportunities in the market for new or improved seeds products. • Collaborate with R&D teams to design and develop innovative seeds that address market needs and comply with sustainability goals. • Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness. Product Life cycle & Pricing / Positioning Strategy • Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out. • Ensure products are continuously optimized to meet changing customer needs and market demands. • Develop and implement competitive pricing strategies to maximize profitability and market share. • Position products effectively in the market through targeted branding and differentiation. Sales Collaboration • Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers. • Provide support for sales teams in communications and product demonstrations. Supply Chain and Distribution Coordination • Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers. Performance Monitoring and Reporting • Analyze sales data, market share, and customer feedback to assess product performance. • Prepare regular reports for senior management with recommendations for improvement. Budget and Resource Management • Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities. Relevant & total years of experience and behavioral attributes : • MBA or a specialized degree in Product Management, Marketing, or Agribusiness. • Experience in the Seeds marketing and development is highly desirable. • Strong business acumen and ability to align marketing strategies with business objectives. • Proven experience as a Product Manager in the Seed industry, with 8-12 years of experience. • Ability to work effectively in cross-functional teams and manage multiple projects simultaneously. • Proficiency in Microsoft Office/Google workspace and market research tools. • Excellent interpersonal, communication, and negotiation skills. • Strong knowledge of marketing principles and strategies.