Location: Bengaluru Employment Type: Full-Time About Snitch We dress the guy who knows exactly who he is. At Snitch, we move at the speed of culture — and we're looking for a strategist who lives on the internet, thinks in content, and can turn a trend into a moment before the algorithm even sees it coming. What You’ll Own • Define and drive Snitch’s social media strategy across Instagram, YouTube Shorts, Reels, and emerging platforms — always with a Gen Z lens. • Build content calendars that balance brand storytelling, product drops, cultural moments, and community engagement. • Collaborate closely with design, video, and performance teams to brief, review, and ship content that actually performs. • Identify trends before they trend — and have the instinct to know when Snitch should ride the wave or sit it out. • Own the brand’s tone of voice across all social touchpoints — witty, real, effortless, and always on-brand. • Analyze performance data and translate it into clear decisions — what to double down on, what to kill, and what to test next. • Work with influencers and creators — from briefing to execution — ensuring every collab feels authentic, not corporate. • Lead ideation for campaign-level social concepts tied to product launches, store openings, and brand moments. What You Bring • 3–5 years in social media or content strategy, ideally at a consumer brand, fashion label, or fast-moving D2C. • A portfolio that shows you can make things people actually stop scrolling for. • Deep understanding of Instagram and Reels mechanics — not just posting, but engineering reach and saves. • Strong copywriting instincts — you can write a caption that gets the vibe across in 8 words. • Comfort with social analytics tools (Meta Business Suite, Sprout, or equivalent) and a habit of letting data drive decisions. • Experience working with or managing creator/influencer networks, especially in fashion or lifestyle. • Ability to move fast without waiting for a perfect brief — you can run with an idea and bring structure to it later. You’ll Thrive Here If • You follow fashion, culture, and internet discourse like it’s a second job — because at Snitch, it basically is. • You have strong opinions about what makes content feel forced vs. felt. • You’re a collaborator who also knows how to hold a creative vision in a room full of feedback. • You’re not precious about ideas — you can ideate fast, kill what doesn’t work, and move on without ego. • You want your work to actually matter to the brand, not just fill a slot in the content calendar. Skills & Tools • Instagram Strategy • Reels & Short-Form Content Planning • Copywriting • Creator Collabs • Analytics & Reporting • Campaign Strategy • Trend Intelligence The Snitch Standard We don’t want someone who manages social. We want someone who owns it.