Job Title: BTL Marketing Manager / Executive Company: Ridhira Group Location: Hyderabad Experience: 3–8 Years Industry Preference: Real Estate / Hospitality / Retail / Events About Ridhira Group: Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company delivers high-end lifestyle projects with a strong focus on innovation and customer experience. Role Overview: We are looking for a proactive BTL Marketing professional to plan and execute on-ground marketing activities that drive lead generation, brand awareness, and customer engagement for real estate and hospitality projects. Key Responsibilities: • Plan and execute BTL marketing activities such as: • Site activations • Roadshows • Mall promotions • Corporate tie-ups • Events & exhibitions • Generate qualified leads through offline campaigns. • Coordinate with vendors, agencies, and event partners. • Identify and develop corporate partnerships for lead generation. • Organize and manage project launches and promotional events. • Work closely with the sales team to ensure lead conversion. • Track and report campaign performance and ROI. • Ensure proper branding and visibility at all activity locations. • Handle permissions and logistics for events and activations. • Maintain database of leads generated through BTL activities. Key Requirements: • Bachelor’s degree in Marketing, Business, or related field. • 3–8 years of experience in BTL marketing (real estate preferred). • Strong experience in event management and on-ground activations. • Proven ability to generate leads through offline channels. • Good vendor management and negotiation skills. • Willingness to travel for events and activations. Preferred Skills: • Strong networking and relationship-building skills. • Good communication and coordination abilities. • Creative thinking for innovative on-ground campaigns. • Knowledge of Hyderabad market is an advantage. Key Performance Indicators (KPIs): • Number of leads generated through BTL activities • Cost per lead (CPL) • Event ROI and footfall • Conversion rate from BTL leads • Brand visibility and engagement