Job Title: Assistant Digital Marketing Manager Company: Ridhira Group Location: Hyderabad Experience: 3–6 Years Industry Preference: Real Estate / Hospitality / Luxury / Wellness About Ridhira Group: Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company emphasizes innovation, sustainability, and high-end lifestyle offerings. Role Overview: We are looking for a performance-driven Assistant Digital Marketing Manager to support and execute digital campaigns focused on lead generation, brand visibility, and customer engagement across real estate and hospitality verticals. Key Responsibilities: • Plan and execute digital marketing campaigns across platforms (Google, Meta, YouTube, etc.). • Drive performance marketing campaigns focused on lead generation and ROI. • Manage and optimize paid ads (Google Ads, Facebook/Instagram Ads). • Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, etc. • Coordinate with creative and content teams for ad creatives, landing pages, and campaigns. • Handle SEO & website optimization to improve organic traffic. • Support CRM integration and lead tracking for better conversions. • Manage email marketing and WhatsApp campaigns. • Work closely with the sales team to ensure lead quality and conversion. • Track and report campaign metrics (CPL, CTR, conversions, ROI). Key Requirements: • Bachelor’s/Master’s degree in Marketing, Digital Marketing, or related field. • 3–6 years of experience in digital marketing (real estate/hospitality preferred). • Hands-on experience in performance marketing and lead generation campaigns. • Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools. • Experience in managing landing pages and funnel optimization. • Good analytical and problem-solving skills. Preferred Skills: • Experience with marketing automation and CRM tools. • Knowledge of real estate or hospitality digital funnels. • Strong coordination and communication skills. • Ability to work in a fast-paced, target-driven environment. Key Performance Indicators (KPIs): • Cost per Lead (CPL) • Lead quality and conversion rates • Campaign ROI • Website traffic and engagement • Digital contribution to overall sales