Job Summary: We are seeking an experienced marketing professional to join our Marketing team in a global fintech lending technology company. The ideal candidate should have a strong analytical mindset, preferably with experience in the IT sector, and be capable of driving data-informed marketing strategies. This role offers end-to-end ownership of content and campaign execution, requiring the ability to develop content themes, manage campaigns independently, and translate marketing insights into impactful business decisions. Key Responsibilities: • Analyse the performance of digital marketing campaigns across platforms such as website, blogs, articles, social updates, banners, case studies, guides, white papers, etc. • Understanding of technologies like Salesforce, AI, AWS etc. and industry knowledge of B2B, IT and Fintech is a plus. • Analyse content marketing metrics and makes changes as needed. • Build and maintain dashboards and reports to track key marketing KPIs. • Conduct customer segmentation, funnel analysis, cohort analysis, and campaign performance analysis. • Support and measure the effectiveness of marketing experiments. • Collaborate with different teams to identify opportunities for improving customer acquisition and retention. • Generate actionable insights from marketing and customer data to support strategic decision-making. • Work with large datasets using SQL and Excel to identify trends and opportunities. • Present analytical findings and recommendations to stakeholders in a clear and concise manner. • Ensure the accuracy and consistency of marketing data and reporting processes. • Stay updated on marketing analytics tools, industry trends, and best practices. Required Qualifications: • Bachelor's degree in Marketing, Business, Statistics, or a related field. • 2 – 4 years of experience in marketing analytics, growth analytics, digital marketing analytics, or business analytics. • Strong understanding of digital marketing channels and performance metrics. • Hands-on experience with marketing reporting tools. • Advanced proficiency in Microsoft Excel and SQL. • Experience with data visualization tools. • Strong analytical thinking and problem-solving skills. • Excellent communication and presentation skills. Location: Kolkata Work Type: In Office Employment Type: Full-time Joining: Immediate