Designation: Business Development Manager Department: Project Sales Work Experience: 2-5 Years Qualification: Bachelor’s/Master’s degree in Business Administration or Any Graduate Location: Ahmedabad, Gujarat Reports To: General Manager Sales/Managing Director Functionally Coordinates with: HODs Candidate Type: Preferred Female The Business Development Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role requires a mix of creativity, analytical thinking, and leadership skills to drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a deep understanding of digital marketing, brand management, and market trends. Key Responsibilities: Marketing Strategy & Planning: • Develop and implement comprehensive marketing strategies to increase brand awareness and drive business growth. • Conduct market research and analyse industry trends to identify new opportunities. Brand Management & Communications: • Oversee the development and execution of branding initiatives, including advertising campaigns, PR efforts, and social media strategies. • Organise presentations and advertisements in Journals • Plan and oversee marketing events, trade shows, and promotional activities. • Establish and maintain relationships with key partners, influencers, and stakeholders to expand brand reach. • Negotiate sponsorships and collaborations to enhance brand visibility. Digital Marketing & Lead Generation: • Proficiency in marketing tools such as Google Analytics, CRM software, and email marketing is required for planning & executing digital marketing campaigns. • Develop and manage an effective content marketing strategy to generate leads and engage target audiences. • Oversee website & Social Media Management and ensure its optimisation for conversions. • Meeting & Laisoning with Influencers viz Architects, Consultants, MEPs, Builders for Brand Awareness and Lead Generation. • Working on social media content management & posting – Technical bulletins, site photographs, video, audience-engaging posts. • Develop compelling content for various platforms, including websites, email marketing, and social media. Customer Engagement & Market Research: • Monitor customer feedback and online reviews to improve brand reputation and customer satisfaction. • Conduct competitor analysis and benchmarking to stay ahead of industry trends. Soft Skills: • Problem-Solving & Conflict Resolution. • Ethical & Confidential Approach. • Efficient decision-making skills. • Should be a Go Getter & have a Pro Active Approach. • Good Judgemental Ability about people & situations. • Excellent written and verbal communication skills. • Strong analytical and problem-solving abilities. • Ability to work in a fast-paced and dynamic environment. • Should Possess a Positive Attitude. • Should Have Clarity of Thoughts