Job Location: St Charles Towne Center PRIMARY PURPOSE: The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties. PRINCIPAL RESPONSIBILITIES: The successful candidate’s responsibilities will include, but not be limited to: • Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions. • Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement. • Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty. • Adhere to policies and procedures related to each marketing department initiative within the center. • Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement. • Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant. • Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception. • Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments. • Actively participate in community-centric events, networking, and community outreach efforts. • Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships. • Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships. • Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting. • Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions. • Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals. • Assist in the preparation of contracts and purchase orders. • Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material. • Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities. • Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration. • Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows. • Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events. • Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels. • Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients. • Track and analyze tourist traffic, including groups and free independent travelers. • Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects. • Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.      MINIMUM QUALIFICATIONS: • College degree preferred • 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting • Knowledge of retail management, marketing, tourism, social media or communication • Ability to handle multiple projects simultaneously • Well-developed oral and written skills • Sound fiscal management and budgeting skills • Excellent word processing, Excel, and Power Point skills • Flexibility to work varied schedules including weekends and evenings • Bilingual is a plus