Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels. This is a hands-on, execution-first role — not strategy-only. You will: • Run and scale Google Ads campaigns • Manage social media engagement and content execution • Improve SEO and organic visibility • Continuously test, analyze, and optimize performance If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you. What You’ll Own 1. Google Ads & Paid Search (Primary Focus) • Manage campaigns across: • Search • Display • Remarketing • Conduct keyword research and structure campaigns for performance • Write and test high-converting ad copy • Optimize key metrics: • CPC • CTR • Conversions • ROAS • Manage budgets, bidding strategies, and targeting • Identify and implement performance improvements 2. Social Media Execution & Engagement • Manage engagement across: • Instagram • Facebook • LinkedIn • Respond to comments, DMs, and audience interactions • Support: • Content scheduling • Caption writing • Post optimization • Monitor engagement metrics and audience growth 3. SEO & Organic Growth • Conduct keyword research using tools like: • SEMrush • Optimize: • Metadata • Content • Internal linking • Support technical SEO improvements • Track: • Keyword rankings • Organic traffic • Identify content gaps and growth opportunities 4. Reporting & Performance Tracking • Track performance across: • Paid campaigns • Social channels • Organic traffic • Analyze data using: • Google Analytics 4 • Prepare reports with: • Insights • Recommendations • Maintain clean documentation of campaign updates and changes What Makes You a Strong Fit • You are execution-focused — you actually run campaigns • You make decisions based on data, not assumptions • You’re comfortable managing multiple campaigns simultaneously • You continuously test, iterate, and improve performance • You balance: • Performance metrics • Creative execution Requirements (Must-Have) Experience • 3+ years of hands-on experience managing: • Google Ads campaigns • 3+ years managing social media platforms • Proven SEO experience using: • SEMrush, Ahrefs, or similar tools Core Skills • Strong understanding of: • CPC • CTR • Conversions • ROAS • Experience with: • Google Analytics 4 • Strong written communication and copywriting skills • Ability to work independently in a remote environment Nice to Have • Experience managing multiple client accounts • Background in: • E-commerce • SaaS • B2B Marketing • Experience with: • A/B testing frameworks • Conversion rate optimization • Familiarity with content marketing workflows Tools & Platforms • Google Ads • Google Analytics 4 • SEMrush / Ahrefs • Social media platforms (Instagram, Facebook, LinkedIn) • Reporting & analytics tools What a Typical Day Looks Like • Review campaign performance and key metrics • Optimize Google Ads campaigns and creatives • Respond to social media engagement and interactions • Update SEO content and keyword strategies • Analyze data and identify optimization opportunities • Prepare reports and recommendations In short: You continuously improve traffic, engagement, and conversions across paid and organic channels. Key Metrics for Success (KPIs) • Improved Google Ads performance (CPC, CTR, ROAS) • Growth in social media engagement and audience activity • Increased organic traffic and keyword rankings • Accuracy and clarity of reporting • Consistent campaign optimization and improvement Why This Role Stands Out • True multi-channel ownership (paid + social + SEO) • Execution-focused role with measurable impact • Opportunity to work across multiple growth channels • Performance-driven environment with clear accountability • Growth opportunities into: • Performance Marketing Manager • Growth Lead Interview Process • Initial Screening Call • Recruiter Interview • Final Interview • Offer & Onboarding Apply Now If you: • Enjoy running campaigns and improving performance • Think in terms of metrics and optimization • Like working across paid, social, and SEO channels • Want a role with real impact on growth This is a strong opportunity to step into a high-impact digital marketing role.